Talk business (PDF.EPUB.TXT.FB2.DOC)

Talk business

Talk business (PDF.EPUB.TXT.FB2.DOC)

Terence Brett

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Dettagli del libro

  • Titolo: Talk business
  • Editore:
  • Collana: Comunicazione, marketing e new media
  • Area disciplinare: Area umanistica
  • Data di Pubblicazione: 2012

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  • Talk business.pdf
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  • Talk business.doc


  • Talk business

  • Talk Business is an English for Special Purposes (ESP) Course.
    Entry level is for B1 (Common European Framework) learners who will develop their language skills in the most common areas of applied business communication.
    A full coverage of grammar and essential business terminology is provided.
    A special focus is on the application of new language knowledge in speaking activities that include discussions, giving opinions and realistic in-company role-plays. Reading and writing skills are practised with reference to authentic business case studies.

    Unit 1. Marketing and Advertising
    1.1 Defining Marketing and its Channels
    1.2 Advertising: the Power of Words, Images and Music
    1.3 Advertising and New Technologies
    Unit 2. Telephoning
    2.1 Speaking on the Phone
    2.2 Mobile Phones
    2.3 Skype
    2.4 On the Phone
    Unit 3. Email Communications
    3.1 Comparing Forms of Communication
    3.2 Useful Structures
    3.3 Work Place Emails
    Unit 4. Production
    4.1 Company Work
    4.2 Making Comparisons
    4.3 Service Industries
    Unit 5. Negotiations
    5.1 What makes good Negotiations
    5.2 Steps in Negotiations
    5.3 A case study
    Unit 6. Effective Presentations
    6.1 A Company Profile
    6.2 Presenting in meetings
    6.3 Describing Changes and Trends
    Keys to exercises
    Appendix I. Functional English
    Appendix II. Grammar summary
    Appendix III. Social English
    Appendix IV. Prefixes and suffixes

    Nota sugli Autori
    Terence Brett studied Economics and Industrial Sociology at Oxford University and followed up his studies at York University in England. He has taught Business English for more than 20 years.
    He has held ESP English Courses at Venice University and he is currently teaching Business English Communication for the IUSVE University of Mestre-Venice.

    Raffaella Ferraro studied Modern Languages at the University of Genova. She has a broad experience in Business English both in the roles of teacher and teacher trainer. She is presently the Professional English Course Director of the Royal Cambridge School in Treviso, Italy.

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  • Talk business

  • Libro di Terence Brett

    Talk business


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